In terms of eye movement, an efficient reader tends to have smallerįixations and longer saccades, while a weaker reader tends to have much longerįixations and much shorter saccades. We often hear that efficient readers ‘scan’ the It’s possible to understand both conceptsīy seeing how we read the text. ![]() “fixation,” while the movement of a user’s eye between fixation points is knownĪs a “saccade.” By visualizing saccades, we can see the paths the eye is taking The areas in which a user’s gaze stop moving are called Person is looking, what they are looking at, and for how long their gaze is inĪ particular spot. Technology that measures eye movements and makes it possible to know where a To gather a lot of valuable insights about human behavior. ![]() ![]() People have been interested in theĬoncept of eye tracking since the 1800s – the first studies of eye movement But eyes areĪlso the gateway to knowledge about how people gather information and what Possible to read a lot about people based on their eye behavior.
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